A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton
| Year of publication: |
2010
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|---|---|
| Authors: | Agarwal, James ; Malhotra, Naresh K. ; Bolton, Ruth N. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 3, p. 18-40
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| Subject: | Internationale Marktsegmentierung | International market segmentation | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity | Indien | India | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008657429