A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Rajiv P. Dant, Hyo Jin (Jean) Jeon, Nada Mumdziev, Josef Windsperger
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Dant, Rajiv P. ; Jeon, Hyo Jin ; Mumdziev, Nada ; Windsperger, Josef |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 23.2016, 4, p. 196-216
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| Subject: | brand commitment | brand perception | brand reputation | brand satisfaction | BRICS | cross-national comparison | cultural distance index | global franchising | United States | word-of-mouth | Franchising | BRICS-Staaten | BRICS countries | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing | USA | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2016.1224304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628591