A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Osmud Rahman, Benjamin C.M. Fung, Zhimin Chen and Xiang Gao
| Year of publication: |
2017
|
|---|---|
| Authors: | Rahman, Osmud ; Fung, Benjamin C. M. ; Chen, Zhimin ; Gao, Xiang |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 796-812
|
| Subject: | China | Fashion | Cross-national study | Canada | Consumer behaviour | Product-evaluative cue | Konsumentenverhalten | Kanada | Mode | Bekleidung | Clothing | Vergleich | Comparison | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2016-0175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791997