A cross-product category CBBE study : item response theory perspective
Luming Wang; Adam Finn
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Luming ; Finn, Adam |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 200-206
|
| Subject: | Brand equity | Cross-product category brand evaluation | Item response theory | Markenimage | Brand image | Multivariate Analyse | Multivariate analysis | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393864