A customer perspective on product eliminations : how the removal of products affects customers and business relationships

Christian Homburg; Andreas Fürst; Jana-Kristin Prigge

Year of publication:	2010
Authors:	Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 5, p. 531-549
Subject:	Produktlebenszyklus \| Product life cycle \| Produktmanagement \| Product management \| Lieferantenmanagement \| Supplier relationship management \| Kundenzufriedenheit \| Customer satisfaction \| Deutschland \| Germany

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