A customer perspective on product eliminations : how the removal of products affects customers and business relationships

Ch. Homburg; A. Fürst; J.-K. Prigge

Year of publication:	2009
Authors:	Homburg, Christian ; Fürst, Andreas ; Prigge, Jana-Kristin
Publisher:	Mannheim : Univ., Inst. für Marktorientierte Unternehmensführung
Subject:	Produktlebenszyklus \| Product life cycle \| Produktmanagement \| Product management \| Lieferantenmanagement \| Supplier relationship management \| Kundenzufriedenheit \| Customer satisfaction \| Deutschland \| Germany

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