A customer relationship typology of product services strategies
Olivier Furrer
| Year of publication: |
2010
|
|---|---|
| Authors: | Furrer, Olivier |
| Published in: |
The handbook of innovation and services : a multi-disciplinary perspective. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-374-8. - 2010, p. 701-721
|
| Subject: | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953687