A cybernetic communication model for advertising
Chris Miles
| Year of publication: |
2007
|
|---|---|
| Authors: | Miles, Chris |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 7.2007, 4, p. 307-334
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870674