A data-driven approach to improve the digital customer journey for SMEs : a case study on HAILO
Caroline Heins, Daniela Grumbach, Deniz Herkert, Prof. Dr. Wolfgang H. Schulz
| Year of publication: |
2021
|
|---|---|
| Authors: | Heins, Caroline ; Grumbach, Daniela ; Herkert, Deniz ; Schulz, Wolfgang H. |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 38.2021, 5, p. 36-43
|
| Subject: | KMU | SME | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628379