A data mining method for service marketing: A case study of banking industry
Mohammad Reza Taghva, Seyed Mojtaba Hosseini Bamakan and Samrand Toufani
| Year of publication: |
2011
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| Authors: | Taghva, Mohammad Reza ; Bamakan, Seyed Mojtaba Hosseini ; Toufani, Samrand |
| Published in: |
Management science letters. - Waterloo, Ont : Growing Science, ISSN 1923-9343, ZDB-ID 25920091. - Vol. 1.2011, 3, p. 253-262
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.5267/j.msl.2011.04.004 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10009958881