A day at the university fair : "hot" brands, "house of brands" and promotional tactics in higher education
Year of publication: |
2019
|
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Authors: | Missaghian, Rod ; Pizarro Milian, Roger |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 29.2019, 2, p. 153-172
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Subject: | Branding | event marketing | qualitative methods | recruitment | Hochschule | Higher education institution | Markenführung | Brand management | Qualitative Methode | Qualitative method |
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