A decision on advertising in a closed-loop supply chain under price competition

Deepak Singhal, Sarat Kumar Jena, Sushanta Tripathy

Year of publication:	2024
Authors:	Singhal, Deepak ; Jena, Sarat Kumar ; Tripathy, Sushanta
Published in:	Opsearch : journal of the Operational Research Society of India. - New Delhi : Springer India, ISSN 0975-0320, ZDB-ID 2516085-0. - Vol. 61.2024, 1, p. 205-225
Subject:	Advertising \| Closed-loop supply chain \| Competition \| Remanufacturing \| Stackelberg game \| Preiswettbewerb \| Price competition \| Lieferkette \| Supply chain \| Betriebliche Kreislaufwirtschaft \| Reverse logistics \| Werbung \| Spieltheorie \| Game theory \| Wettbewerb \| Duopol \| Duopoly

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