A decision support system for media planning
| Year of publication: |
1995
|
|---|---|
| Authors: | Moynihan, Gary P. ; Kumar, Anoop N.R. ; D'Souza, Giles ; Nichols, William G. |
| Published in: |
Computers & industrial engineering : CAIE ; an internat. journal. - Amsterdam [u.a.] : Elsevier, ISSN 0360-8352, ZDB-ID 1969936. - Vol. 29.1995, 1-4, p. 383-386
|