A decision support system for optimizing advertising policy of a national tourist office : model outline and case study
Josef A. Mazanec
| Year of publication: |
1986
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|---|---|
| Authors: | Mazanec, Josef A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 3.1986, 2, p. 63-77
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| Subject: | Management-Informationssystem | Management information system | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001041171