A design strategy for improving adaptive conjoint analysis
Ruben Huertas-Garcia (Economics and Business Organization Department, University of Barcelona, Barcelona, Spain), Juan Carlos Gázquez-Abad (Department of Economy and Business, University of Almeria, Almeria, Spain), and Santiago Forgas-Coll (Economics and Business Organization Department, University of Barcelona, Barcelona, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Huertas-Garcia, Ruben ; Gázquez-Abad, Juan Carlos ; Coll, Santiago Forgas |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 328-338
|
| Subject: | Market research | Market research methods | Marktforschung | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2013-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011523967