A developing model for clustering and ranking bank customers
Khalil Sajjadi, Mohammad Ali Khatami-Firuzabadi, Maghsud Amiri and Jamshid Salehi Sadaghiani
| Year of publication: |
2015
|
|---|---|
| Authors: | Sajjadi, Khalil ; Khatami-Firuzabadi, Mohammad Ali ; Amiri, Maghsud ; Sadaghiani, Jamshid Salehi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 1, p. 73-86
|
| Subject: | customers | clustering | RFMLD model | SAW ranking | Regionales Cluster | Regional cluster | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Ranking-Verfahren | Ranking method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575152