A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Year of publication: |
2020
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Authors: | Hughes, Paul ; Morgan, Robert E. ; Hodgkinson, Ian R. ; Kouropalatis, Yiannis ; Lindgreen, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 485-499
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Subject: | COVID-19 | Crisis | Improvisation readiness | Resilience | Strategic implications | Strategic improvisation | Coronavirus | Strategisches Management | Strategic management | Krisenmanagement | Crisis management | Organisatorischer Wandel | Organizational change | Coping-Strategie | Coping strategy |
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