A diffusion model for new product introduction in existing markets

by Philippe A. Naert and Els Gijsbrechts

Year of publication:	[1985]
Authors:	Naert, Philippe Antoine ; Gijsbrechts, Els
Publisher:	Fontainebleau, France : INSEAD
Subject:	Innovationsdiffusion \| Innovation diffusion \| Produktentwicklung \| New product development \| Theorie \| Theory \| Innovation \| Marketingmanagement \| Marketing management

Extent:	42 Seiten Illustrationen
Series:	Research working papers / Institut Européen d'Administration des Affaires. - Fontainebleau, ZDB-ID 864331-3. - Vol. 85, 02
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011874662