A Diffusion of Innovations Approach to Investigate the Brand Name Change of a Higher Education Institution
Year of publication: |
2003-01-28
|
---|---|
Authors: | Tisdell, Jacqueline Eiswirth |
Other Persons: | Richard Nelson (contributor) ; Gene Sands (contributor) ; Denis Wu (contributor) |
Publisher: |
LSU |
Subject: | Mass Communication |
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