A Direct Approach to Data Fusion
| Year of publication: |
2006
|
|---|---|
| Authors: | Gilula, Zvi ; Mcculloch, Robert E. ; Rossi, Peter E. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 1, p. 73-83
|