A disclosure of the set of intangible resources : a value-based snapshot of the strategic capital
Year of publication: |
July-December 2016
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Authors: | Battagello, Franco Maria ; Grimaldi, Michele ; Cricelli, Livio |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 4, p. 588-603
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Subject: | benchmarking | business valuation | intangible assets | knowledge-based resources | strategic capital | value assessment | Immaterielle Werte | Intangible assets | Unternehmensbewertung | Firm valuation | Immaterielle Güter | Intangible goods | Benchmarking | Ressourcenorientierter Ansatz | Resource-based view |
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