A dual-attitude model of system use : the effect of explicit and implicit attitudes
Alexander Serenko, Ofir Turel
| Year of publication: |
2019
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|---|---|
| Authors: | Serenko, Alexander ; Turel, Ofir |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 5, p. 657-668
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| Subject: | Implicit attitude | Explicit attitude | IS habit | Implicit association test | Facebook | Social media | Dual attitude | Dual process | the "attitude-behavior highway" | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Meinung | Opinion | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028945