A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
| Year of publication: |
2020
|
|---|---|
| Authors: | Simmonds, Lucy ; Bogomolova, Svetlana ; Kennedy, Rachel ; Nenycz‐Thiel, Magda ; Bellman, Steven |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 8 (23.04.), p. 1057-1067
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21357 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273762