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Advertising expenditures in coupled markets, a game-theory approach
Shakun, Melvin F., (1965)
Competitive organizational structures in coupled markets
Shakun, Melvin F., (1968)
A dynamic model for competitive marketing in coupled markets : presented in part at the 27. National Meeting of the Operations Research Society of America, Boston, 6-7.5.1965
Shakun, Melvin F., (1966)