A Dynamic Multinomial Probit Model for Brand Choice with Different Long-run and Short-run Effects of Marketing-Mix Variables
| Year of publication: |
2000
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|---|---|
| Authors: | Paap, R. ; Franses, P.H. |
| Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 6339414. - Vol. 15.2000, 6, p. 717-744
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