A failure before analysis: the soup to nuts of preparing for multicountry analyses

Purpose A large and growing number of researchers set out to cross-culturally examine empirical relationships. The purpose of this paper is to provide researchers, who are new to multicountry investigations, a discussion of the issues that one needs to address in order to be properly prepared to begin the cross-cultural analyses of relationships. Design/methodology/approach Thus, the authors consider two uniquely different but integrally connected challenges to getting ready to conduct the relevant analyses for just such multicountry studies. The first challenge is to collect the data. The second challenge is to prepare (clean) the collected data for analysis. Accordingly, the authors divide this paper into two parts to discuss the steps involved in both for multicountry studies. Findings The authors highlight the fact that in the process of collecting, there are a number of key issues that should be kept in mind including building trust with new team members, leading the team, and determining sufficient contribution of team members for authorship. Subsequently, the authors draw the reader’s attention to the equally important, but often-overlooked, data cleaning process and the steps that constitute it. This is important because failing to take serious the quality of the data can lead to violations of assumptions and mis-estimations of parameters and effects. Originality/value This paper provides a useful guide to assist researchers who are engaged in data collection and cleaning efforts with multiple country data sets. The review of the literature indicated how truly important a guideline of this nature is, given the expanding nature of cross-cultural investigations.