A few more ounces? : preference for regular-size models in advertising
Paul E. Ketelaar; Anneke G. J. Willems; Liesbeth Linssen; Doeschka Anschutz
| Year of publication: |
2013
|
|---|---|
| Authors: | Ketelaar, Paul E. ; Willems, Anneke G. J. ; Linssen, Liesbeth ; Anschutz, Doeschka |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 22.2013, 3, p. 38-50
|
| Subject: | subcontracting | preference for regular-size models | personal characteristics | attitude toward the advertisement | attitude toward the brand | purchase intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Meinung | Opinion | Theorie | Theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248356