A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Year of publication: |
2005
|
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Authors: | Sethuraman, Raj ; Kerin, Roger A. ; Cron, William L. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 5, p. 602-610
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Publisher: |
Elsevier |
Saved in:
Saved in favorites
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