A finite mixture logit model to segment and predict electronic payments system adoption
Ravi Bapna; Paulo B. Goes; Kwok Kee Wei; Zhongju Zhang
| Year of publication: |
2011
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|---|---|
| Authors: | Bapna, Ravi ; Goes, Paulo B. ; Wei, Kwok Kee ; Zhang, Zhongju |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 22.2011, 1, p. 118-133
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| Subject: | Elektronisches Zahlungsmittel | Electronic payment | Logit-Modell | Logit model | Theorie | Theory | Zahlungsverkehr | Payment transactions | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |