A framework for assessment of brand loyalty score for commodities
Murugesan Punniyamoorthy; Balasubramanian Mahadevan; Nada Kishore Shetty; Ganesan Lakshmi
| Year of publication: |
2011
|
|---|---|
| Authors: | Punniyamoorthy, Murugesan ; Mahadevan, Balasubramanian ; Shetty, Nada Kishore ; Lakshmi, Ganesan |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 3/4, p. 243-260
|
| Subject: | Markentreue | Brand loyalty | AHP-Verfahren | AHP approach | Strukturgleichungsmodell | Structural equation model | Zementindustrie | Cement industry | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427428