A framework for conceptual case studies for RFID-based B2C-solutions
Uwe Sandner; Jan Marco Leimeister; Eva-Maria Kern; Helmut Krcmar
| Year of publication: |
2008
|
|---|---|
| Authors: | Sandner, Uwe ; Leimeister, Jan Marco ; Kern, Eva-Maria ; Krcmar, Helmut |
| Published in: |
RFID in operations and supply chain management : research and applications. - Berlin : E. Schmidt, ISBN 3-503-10088-1. - 2008, p. 69-90
|
| Subject: | Beziehungsmarketing | Relationship marketing | RFID | Geschäftsmodell | Business model | Holismus | Holistic approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003605162