A framework for Customer Knowledge Management based on Social Semantic Web : a hotel sector approach
Marcirio Silveira Chaves; Cássia Trojahn; Cristiane Drebes Pedron
| Year of publication: |
2012
|
|---|---|
| Authors: | Chaves, Marcirio Silveira ; Trojahn, Cássia ; Pedron, Cristiane Drebes |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 141-157
|
| Subject: | Kundendaten | Customer data | Social Web | Social web | Semantisches Web | Semantic web | Hotellerie | Hotel industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377128