A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Taanika Arora
| Year of publication: |
2022
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| Authors: | Arora, Taanika |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 24.2022, 3, p. 305-343
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| Subject: | social media | Facebook | advertising value | flow experience | purchase intention | personalisation | interactivity | entertainment | credibility | informativeness | irritation | incentives | design quality | privacy concerns | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Interaktive Medien | Interactive media | Online-Handel | Online retailing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2022.125402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014308806