A framework for intermediated online targeted advertising with banner ranking mechanism
Kai Li; Efosa C. Idemudia; Zhangxi Lin; Yang Yu
| Year of publication: |
2012
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|---|---|
| Authors: | Li, Kai ; Idemudia, Efosa C. ; Lin, Zhangxi ; Yu, Yang |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863X. - Vol. 10.2012, 2, p. 183-200
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010003025