A framework for managing communication at the R&D marketing interface
Year of publication: |
1993
|
---|---|
Authors: | Pearson, Alan W. |
Other Persons: | Ball, D. F. (contributor) |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 13.1993, 7, p. 439-447
|
Subject: | Management | Industrieforschung | Industrial research | Marketing |
-
Digital strategies in the pharmaceutical industry
Lerer, Leonard B., (2003)
-
Marketing technological products to industry
Hill, Roy W., (1973)
-
Benkenstein, Martin, (1987)
- More ...
-
Hutcheson, P., (1996)
-
Innovation in a mature industry : a case study of warp knitting in the UK
Pearson, Gordon J., (1989)
-
The role of process plant contractors in the energy supply industry
Mueller, J. D., (1996)
- More ...