A framework for managing communication at the R&D-Marketing interface
| Year of publication: |
1993
|
|---|---|
| Authors: | Pearson, A.W. ; Ball, D.F. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 13.1993, 7, p. 439-448
|