A framework for optimising the cost and performance of concept testing
| Year of publication: |
2012
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|---|---|
| Authors: | Peng, Ling ; Li, Chunyu ; Wan, Xiang |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 7 (1.7.), p. 1000-1014
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