A framework for reputation management over the course of evolving controversies
Kimberly D. Elsbach
| Year of publication: |
2012
|
|---|---|
| Authors: | Elsbach, Kimberly D. |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 466-485
|
| Subject: | Apple Computer Inc. | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Mobiltelefon | Mobile phone | Telekommunikationsausrüster | Telecommunications equipment industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573858