A framework for sustainable marketing
Year of publication: |
2011
|
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Authors: | Gordon, Ross ; Carrigan, Marylyn ; Hastings, Gerard |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 2, p. 143-163
|
Subject: | Marketing | Nachhaltigkeit | Sustainability | Social Marketing | Social marketing | Öko-Marketing | Green marketing | Critical Management Studies | Critical management studies |
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