A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong, Bang Nguyen, T.C. Melewar, Pakorn Sujchaphong, Junsong Chen
| Year of publication: |
2020
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|---|---|
| Authors: | Narissara Sujchaphong ; Bang, Nguyen ; Melewar, T. C. ; Pakorn Sujchaphong ; Chen, Junsong |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 2, p. 143-159
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| Subject: | Internal brand communication | Brand-centred training and development | Transformational leadership | Employee brand support | Higher education institution branding | Markenführung | Brand management | Führungsstil | Leadership style | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00171-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012298759