A framework of brand likeability: an exploratory study of likeability in firm-level brands
| Year of publication: |
2013
|
|---|---|
| Authors: | Nguyen, Bang ; Melewar, T.C. ; Chen, Junsong |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 4 (1.7.), p. 368-390
|