A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign
Year of publication: |
2008
|
---|---|
Authors: | Kerr, Gayle ; Johnston, Kim ; Beatson, Amanda |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 2, p. 155
|
Saved in:
Saved in favorites
Similar items by person
-
Kerr, Gayle, (2008)
-
Optimizing employee engagement with internal communication: A social exchange perspective
Karanges, Emma Ruth, (2014)
-
Optimizing employee engagement with internal communication: A social exchange perspective
Karanges, Emma Ruth, (2014)
- More ...