A framework to improve the digital customer experience in complex services
Omnia Kandil, Laurence Dessart, Willem Standaert and Maarten Bosma
| Year of publication: |
2024
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|---|---|
| Authors: | Kandil, Omnia ; Dessart, Laurence ; Standaert, Willem ; Bosma, Maarten |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 1, p. 25–54
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| Subject: | B2B2C distribution model | complex services | Customer experience | customer journey | digitalization | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2023.2294235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513537