A functional approach to instrumental and terminal values and the value-attitude-behaviour system of consumer choice
| Year of publication: |
2002
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|---|---|
| Authors: | Allen, Michael W. ; Ng, Sik Hung ; Wilson, Marc |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 1-2, p. 111-135
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