A fuzzy approach to determining antecedents to green cosmetic consumption in India
Richa Srivastava, M.A. Sanjeev and Srikant Gupta
| Year of publication: |
2024
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|---|---|
| Authors: | Srivastava, Richa ; Sanjeev, M.A. ; Gupta, Srikant |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 6, p. 671-688
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| Subject: | Antecedents | Behavioral control | Brand trust | Consumer effectiveness | Environmental effectiveness | Fuzzy analytic hierarchy process | Green cosmetics | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Indien | India | AHP-Verfahren | AHP approach | Vertrauen | Confidence | Kosmetik | Cosmetics | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2022-0340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158210