A fuzzy segmentation approach to guide marketing decisions
Mònica Casabayó; Núria Agell
| Year of publication: |
2012
|
|---|---|
| Authors: | Casabayó, Mònica ; Agell, Núria |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 368-388
|
| Subject: | Fuzzy-Set-Theorie | Fuzzy sets | IT-gestütztes Marketing | Computer-assisted marketing | Kundenanalyse | Customer analysis | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009575367