A generalized Bass model for predicting the sales patterns of motion prictures having seasonality and herd behavior
Youseok Lee, Sang-Hoon Kim and Kyoung Cheon Cha
| Year of publication: |
2012
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|---|---|
| Authors: | Lee, Youseok ; Kim, Sang-hoon ; Cha, Kyoung Cheon |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 310-326
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| Subject: | demand forecast | box office | movie marketing | seasonality | herd behavior | Prognoseverfahren | Forecasting model | Saisonale Schwankungen | Seasonal variations | Herdenverhalten | Herding | Zeitreihenanalyse | Time series analysis | Filmwirtschaft | Film industry | Nachfrage | Demand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406529