A generic framework for analysing product cannibalisation
Sundara Raghavan Srinivasan; Sreeram Ramakrishnan and Scott E. Grasman
| Year of publication: |
2006
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|---|---|
| Authors: | Srinivasan, Sundara Raghavan ; Ramakrishnan, Sreeram ; Grasman, Scott E. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 22711314. - Vol. 1.2006/07, 1/2, p. 92-110
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009883386