A global culture of cool? : Generation Y and their perception of coolness
Year of publication: |
2011
|
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Authors: | Ferguson, Shelagh |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 3, p. 265-275
|
Subject: | Altersgruppe | Age group | Freizeitverhalten | Leisure behaviour | Kultursoziologie | Cultural sociology | Internationales Marketing | International marketing |
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