A guide to the qualitative research process: evidence from a small firm study

Provides a detailed description of the qualitative research process experienced by the author when undertaking doctoral research. Recognising that there are few articles to guide the qualitative small firm researcher, it is the intention to provide a detailed account of the process and decisions involved when undertaking qualitative small firm research. From a discussion of the factors that convinced the author of the appropriateness of a qualitative approach, to a consideration of the outcomes generated, this paper guides the reader through the process of qualitative data collection and inductive analysis experienced by the author. In so doing, it demonstrates the value of using such an approach when undertaking small firms research.